Privacy Policy

Contact data of the data controller

This Data Protection Policy covers data processing by:

Data controller:
LAFUMA MOBILIER SAS (hereinafter Lafuma)

Lafuma AMERICA Inc.
9814 w. Foster Avenue
Rosemont IL 60018

E-mail: aftersales@lafumausa.com
Phone: +1 800 514 4807

The Data Protection Officer of LAFUMA be contacted at the above E-mail address.

Collection and storage of personal data and nature and purpose and their use

When visiting the website

When you access the websites of LAFUMA, the browser on your end device automatically sends information to our website server. This information is temporarily saved in a log file. The following information is collected without any action on your part and deleted automatically within 4 weeks:

  • IP address of the querying computer,
  • date and time of the access,
  • name and URL of the accessed file,
  • browser type and version and further information sent by the browser (such as your computer’s operating system, the name of your access provider, geographical origin, language setting etc.).

We process these data for the following purposes:

  • ensuring trouble-free connection to the website,
  • ensuring comfortable use of our website,
  • evaluating system security and stability and for further administrative purposes.

Our legitimate interest follows from the above purposes for the data collection. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we also use cookies and analytics services during visits to our website. Further explanations can be found under sections 4 and 5 of this Data Protection Policy.

When ordering as a guest

If you would like to order products as a guest via our website, we collect the following information:

  • salutation, given name, surname,
  • a valid email address,
  • address and country,
  • date of birth and payment data, depending on the payment method you chose.

These data are collected in order to identify you as our contractual partner, to check the entered data for plausibility, to process the payment of your order, and to process any warranty claims.

To ensure smooth and simple processing of your order, you can also voluntarily provide:

  • your telephone and mobile phone number
  • an alternative delivery address.

When setting up a user account

You can set up a password-protected user account with us to provide you with the greatest possible comfort through easier, faster and more personal purchasing. Creating a user account is not required for using our website; we also offer the possibility of placing your order as a guest.

When registering for our newsletter / SMS marketing

In so far as you have expressly consented, we will use your email address or mobile number to send you personalized updates. Cancellation is possible at any time via the link at the end of every message or by emailing aftersales@lafumausa.com.

Transfer of data to third parties

In so far as this is legally permissible and required for the processing of contractual relationships, your personal data will be transferred to third parties (logistics, payment providers, customer support). The transferred data shall be used by the third parties solely for the stated purposes.

If you use our helpdesk, your data are transferred to Zendesk Inc. Zendesk complies with the privacy policy of the US Privacy Shield.

Cookies

We use cookies to make the use of our offerings more pleasant (session cookies) and to optimize user-friendliness (temporary cookies). We also use cookies to compile statistics on the use of our website. You can configure your browser to refuse cookies, though some functions may be limited.

Analytical tools

a) Google Analytics

We use Google Analytics to design and optimize our website. Information generated by cookies is transmitted to a Google server in the USA. You can oppose the collection of data by installing this browser add-on: Google Opt-out.

b) Facebook Custom Audiences

This service enables interest-based advertising on Facebook. You can prevent this recording by visiting: Facebook Ad Settings.

c) Microsoft Ads / Hotjar

We use Microsoft UET to track user activity via ads and Hotjar to better understand our users’ needs through feedback and behavior tracking (clicks, heatmaps).

Data subject rights

You have the right to demand information about your data, its rectification, deletion, or restriction of processing. You also have the right to withdraw consent and lodge a complaint with a supervisory authority.

Right to object

You have the right to object to the processing of your personal data based on legitimate interests or for direct advertising purposes. To exercise this right, email: aftersales@lafumausa.com.

Data Security

All data is sent encrypted with the secure TLS standard (Transport Layer Security). We use technical and organizational security measures to protect your data against manipulation or unauthorized access.

Actuality of and changes to this Policy

This Data Protection Policy is the latest version and was last amended as of 31st March 2026. The latest version can always be found at https://www.lafumausa.com/.